Outdated design
Your institution has evolved. Your website should look like it has too.
PARRIS GRAPHIC DESIGNCREDIT UNIONSRequest a Website Review
Credit union
websites,
reimagined.
Modern, member-centered websites for credit unions ready to improve how they look, communicate, and serve online.
Strategy / Design / Digital ExperiencePGD combines contemporary web design with firsthand understanding of the credit union environment to create digital experiences that are clearer, more intuitive, and built around the people your institution serves.
A PGD point of view
Trust doesn’t have to look traditional.
Your institution can communicate stability, credibility, and trust without looking dated.
The digital front door
Your members have changed. Has your website?
Your website is often the first branch a prospective member visits.
Before they open an account, apply for a loan, compare rates, find a branch, or contact your team, they are forming an opinion about your institution through your digital experience.
A strong credit union can still feel behind if its website is difficult to navigate, visually outdated, overloaded with information, or frustrating to use on mobile.
Confusing navigation
Members should not have to hunt for rates, applications, accounts, or loan information.
Buried products
Strong financial products lose impact when members cannot quickly understand what you offer.
Mobile friction
Members increasingly begin their financial journey from the device already in their hand.
Weak conversion paths
Every key product should lead naturally toward the next action.
Disconnected brand perception
Your digital presence should communicate the same credibility members experience in person.
More than a design perspective
Designed with an understanding of the credit union environment.
PGD approaches credit union creative work with firsthand experience inside the industry.
That perspective extends beyond typography and layouts into how credit unions communicate, operate, serve members, present products, manage information, and navigate institutional requirements.
Design informed by both the brand and the institution behind it.
- 01Member experience
- 02Lending
- 03Marketing
- 04Operations
- 05Compliance awareness
- 06Digital communication
PGD provides website design and development services. Final website content, disclosures, legal language, accessibility requirements, and regulatory compliance remain subject to review and approval by the financial institution and its appropriate legal/compliance professionals.
Design with purpose
What could your
digital experience
do better?
Navigation
Create clearer paths to the information members use most.
Accounts / Loans / Rates / Membership / Online Banking / Applications / ContactModule 01 / Navigation
- Accounts
- Loans
- Rates
- Membership
- Resources
- Contact
Product discovery
Help members understand products without forcing them to decode industry language.
Module 02 / Products
CheckingLearn more
SavingsLearn more
AutoLearn more
Credit cardsLearn more
MortgageLearn more
Rate presentation
Present rates and key information in a way that is structured, readable, and easier to maintain.
Conceptual rate module
Rates shown as placeholders
| Product | Term | Rate |
|---|---|---|
| Auto loan | 60 months | — |
| Certificate | 12 months | — |
| Mortgage | 30 year | — |
Conversion
Create intentional pathways from interest to action.
Become a Member / Open an Account / Apply / Learn More / ContactModule 04 / Conversion
- 01Explore→
- 02Compare→
- 03Apply→
- 04Join
Mobile experience
Design around the way members increasingly access financial information today.
Module 05 / Mobile
Become a Member
Brand perception
Create a digital presence that communicates trust, relevance, stability, and momentum.
Module 06 / Brand
Digital front doorBecome a member
The website experience
Built for more than a beautiful homepage.
A credit union website holds layers of products, member journeys, rates, applications, institutional content, external systems, resources, disclosures, and contact pathways. PGD designs around that reality — structured to accommodate institution-approved disclosures and designed with accessibility in mind.
Strategy + structure
01Discovery02Website audit03Information architecture04Sitemap development05Navigation planning06Custom visual direction
Design + member journeys
Responsive website designHomepage designProduct/service page systemsAccount pagesLoan pagesMembership pagesRate presentationContact/location informationMember resourcesForms and calls to action
Connections + launch
- Third-party application links
- Online banking links
- Content migration
- Mobile optimization
- Basic on-page SEO
- Analytics setup
- Staff walkthrough
- Launch support
Exact deliverables are determined after PGD reviews the institution’s current website, desired functionality, existing vendors, content needs, and project goals.
Designed around the member
A website isn’t just a collection of pages.
“Every interaction should help move a member toward the information, product, or action they came for.”
- Step 01Visit
Homepage / Campaign
→ - Step 02Discover
Products / Services
→ - Step 03Understand
Benefits / Eligibility
→ - Step 04Compare
Rates / Terms
→ - Step 05Act
Apply / Join / Contact
Working with your existing ecosystem
Your website doesn’t have to replace everything behind it.
Credit unions often rely on established platforms for online banking, lending applications, appointment scheduling, forms, calculators, and other member services.
Where technically supported, PGD designs the website to work alongside the institution’s existing technology ecosystem — the central digital front door connecting members to the systems already in place.
Third-party integrations are evaluated individually and may affect project scope and investment.
Your credit union
Digital front door
Digital front door
- Online banking
- Loan applications
- Membership applications
- Calculators
- Scheduling
- Payment tools
- Forms
- Documents
- Vendor systems
A structured redesign experience
From current site to clearer digital experience.
- Stage 0101
Website review + discovery
We begin with the current digital experience: what works, what feels dated, where members may encounter friction, and what the institution wants to accomplish next.
- Stage 0202
Information architecture
We organize navigation, page hierarchy, product information, and member journeys before focusing on aesthetics.
- Stage 0303
Creative direction
PGD develops a modern visual direction grounded in the credit union’s existing identity, audience, and goals.
- Stage 0404
Design + development
The website is designed and built responsively, with clear content hierarchy and intentional calls to action.
- Stage 0505
Stakeholder + compliance review
Your team reviews content, functionality, disclosures, and design before launch. PGD incorporates approved revisions within the agreed project scope.
- Stage 0606
Launch + training
After final approval, PGD supports launch and provides the appropriate staff walkthrough for managing the website moving forward.
The boutique difference
The person shaping the strategy is also shaping the design.
PGD offers a direct creative relationship.
The person reviewing your institution’s digital experience remains closely involved in the strategy, visual direction, and design of the website itself.
Direct collaboration
Work directly with the creative lead shaping your digital experience.
Custom direction
Your institution receives a design direction shaped around its brand, audience, goals, and digital needs.
Focused partnership
A deliberately focused client roster allows for a collaborative, hands-on creative experience.
Beyond the website
From the screen to the branch.
One creative partner. More ways to show up.
A credit union’s brand doesn’t live only on its website.
PGD can extend the same creative direction across the digital, print, and physical touchpoints members interact with every day — helping the institution show up with greater consistency across every channel.
Screen / Print / BranchDigital
01Digital creative designed to extend your institution’s visual language beyond the primary website experience.
- Social media campaign graphics
- Digital advertisements
- Website banners
- Email graphics
- Landing pages
- Member communications
- Digital signage
- Presentation decks
- Product launch graphics
Print pieces that carry the same clarity and polish members see online.
- Brochures
- Flyers
- Postcards
- Direct mail
- Rate sheets
- Member handouts
- Product/service collateral
- Annual meeting materials
- Reports
- Financial education materials
Branch + signage
03PGD provides the creative and design. Production and installation may be coordinated or quoted separately when applicable.
- Lobby signage
- Promotional posters
- Window graphics
- Retractable banners
- Event signage
- Branch campaign displays
- In-branch communication pieces
Campaigns
04Creative execution and visual direction for the moments your institution wants to be seen.
- Auto loan promotions
- Membership campaigns
- Credit card promotions
- Deposit-product campaigns
- New product launches
- Seasonal campaigns
- Financial education initiatives
- Community programs
- Branch openings, anniversaries + events
Creative services may be included within a larger engagement or scoped as individual projects based on the institution’s needs. PGD provides creative execution and visual direction; campaign strategy, media buying, and analytics are not included unless separately scoped.
One visual system. Multiple member touchpoints. Conceptual UI
Need creative support beyond your website?
Discuss a Creative ProjectProject investment
A modern credit union website without the generic agency experience.
Credit union website redesigns
Starting at $5,000
Final investment is based on website size, content requirements, migration needs, integrations, custom functionality, and project complexity.
After reviewing your institution’s current website and goals, PGD will provide a custom proposal outlining project scope, deliverables, timeline, and investment.
Request a Website ReviewStart with the site you have
Let’s take a look at your current website.
You do not need to know exactly what the new website should look like.
Start by telling us where your institution is today.
PGD will review your current digital presence and use that context to guide the next conversation.
Request My Website ReviewYour next chapter starts here
Request a website review.
Tell us a little about your institution, your current digital experience, and any creative needs beyond the website.
01
Your institution.
Your members.
A more intentional experience.